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Writer's pictureKeitumetse Lekaba

67 Business Principles for Entrepreneurs on Mandela Day


  1. Customers First, Always: They're not always right; they're your lifeline.

  2. Solve Real Problems: If your business isn't solving a problem, it's not a business.

  3. Adapt or Perish: Flexibility is key. Be a bamboo, not an oak.

  4. Know Your Market: If you don’t know who you’re selling to, neither will they.

  5. Value Over Price: Compete on value, not on price. Cheap is easy, value is rare.

  6. Customer Feedback is Gold: Listen more than you talk.

  7. Perfect Your Pitch: If you can’t explain it simply, you don’t understand it well enough.

  8. Innovate Relentlessly: If you’re standing still, you’re moving backward.

  9. Build Relationships, Not Transactions: Customers aren’t ATM machines.

  10. Fail Fast, Learn Faster: Mistakes are just detours, not dead ends.

  11. Right Business Model, Right Time: Timing is everything.

  12. Cash is King: Profit is important, but cash flow is vital.

  13. Network Like a Pro: Your net worth is your network.

  14. Stay Lean: Less fluff, more stuff.

  15. Embrace Technology: Be the dinosaur that adapted, not the one that didn’t.

  16. Customer Retention Over Acquisition: It’s cheaper to keep a customer than to find a new one.

  17. Measure What Matters: Data doesn’t lie, but it can confuse. Focus on actionable insights.

  18. Brand Consistency: Be the same person at every party.

  19. Empower Your Team: Your business is only as strong as your weakest link.

  20. Delegate Wisely: You can’t do it all, and that’s okay.

  21. Know When to Pivot: Sometimes the best course is a new course.

  22. Transparency Wins Trust: Be open, honest, and clear.

  23. Market Smart, Not Hard: Strategy beats hustle every time.

  24. Customer Experience is Everything: Make it memorable, make it positive.

  25. Solve the Pain Point: If it doesn’t hurt, it doesn’t sell.

  26. Stay Curious: The best entrepreneurs never stop learning.

  27. Risk Management: Take calculated risks, not reckless gambles.

  28. Leverage Social Proof: If others love you, let the world know.

  29. Keep Your Promises: Reliability is a rare commodity.

  30. Be Passionate, Not Blind: Love what you do, but be willing to see its flaws.

  31. Diversify Revenue Streams: Don’t put all your eggs in one basket.

  32. Focus on Core Competencies: Be the best at what you’re best at.

  33. Create a Loyal Tribe: Fans over customers any day.

  34. Overdeliver: Exceeding expectations never goes out of style.

  35. Keep an Eye on Trends: Today’s trend is tomorrow’s norm.

  36. Be Authentic: Authenticity is the new currency.

  37. Have a Vision: If you don’t know where you’re going, you’ll end up somewhere else.

  38. Maintain Work-Life Balance: Burnout helps no one.

  39. Stay Humble: Ego is the enemy.

  40. Communicate Clearly: Clarity is power.

  41. Simplify Processes: Complexity is the enemy of execution.

  42. Use KPIs Wisely: Know what to measure and why.

  43. Seek Mentors: Learn from those who’ve walked the path.

  44. Be Resilient: The road is tough, but so are you.

  45. Manage Time Effectively: Time is your most valuable asset.

  46. Build a Strong Culture: Your company culture is your company’s personality.

  47. Be Financially Savvy: Know your numbers.

  48. Legal Matters: Stay compliant, stay safe.

  49. Sustainable Practices: Green is good for business.

  50. Innovate Customer Service: Make it a differentiator.

  51. Anticipate Needs: Predict what your customers need before they know they need it.

  52. Stay Customer-Centric: It’s all about them, not you.

  53. Continuous Improvement: Always be better tomorrow than you were today.

  54. Learn from Competitors: They’re your best teachers.

  55. Be Proactive, Not Reactive: Lead the market, don’t follow it.

  56. Embrace Failure: It’s a stepping stone, not a tombstone.

  57. Celebrate Wins: Big or small, every victory counts.

  58. Protect Your Brand: Reputation is hard to build, easy to lose.

  59. Strategic Partnerships: Collaborate, don’t isolate.

  60. Keep it Legal: Compliance is non-negotiable.

  61. Value Proposition: Make it clear why customers should choose you.

  62. Invest in Marketing: If they don’t know you, they can’t buy from you.

  63. Quality Over Quantity: One great product beats ten mediocre ones.

  64. Listen to Your Gut: Intuition is a powerful tool.

  65. Customer Service is Sales: Treat every interaction as an opportunity.

  66. Stay True to Your Values: Your principles are your compass.

  67. Never Give Up: Persistence breaks down resistance.


I enjoyed compiling this list - Enjoy it too!!

Keitumetse

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