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Writer's pictureKeitumetse Lekaba

Empowering South Africa's Youth

Dear Youth of South Africa,


Happy Youth Day! Today, we come together to honour the courage and determination of the young people who shaped our history and to celebrate the potential within each of you to shape our future. As we reflect on this significant day, let us remember that every challenge presents an opportunity for growth and change.


Embrace Entrepreneurship: Turning Survival into Success

In our country, many of you embark on the journey of entrepreneurship out of necessity. You strive to provide for yourselves and your families, often starting with limited resources and immense uncertainty. To you, I say, your resilience and creativity are your greatest assets. South Africa’s future lies in the hands of innovative minds like yours. Keep pushing forward, learning, and adapting. Every small step you take builds towards a larger vision. Remember, every successful entrepreneur started somewhere, often from nothing.


Thriving in the Corporate World: Hard Work Pays Off

For those of you employed in corporate environments, your role is equally crucial. The stability and growth of our economy rely on dedicated professionals. Strive for excellence in everything you do. Take ownership of your work and continually seek ways to improve. Understand that success does not come overnight—it requires dedication, effort, and a commitment to your personal and professional development. The skills and experience you gain will not only benefit you but also contribute to the broader success of our nation.


The Power of Knowledge: Cultivate a Habit of Reading

In a world dominated by digital distractions, it is easy to lose sight of the immense power of reading. Books are windows to new worlds, ideas, and perspectives. They can inspire, educate, and empower you in ways that social media cannot. Make it a habit to read regularly. Whether it's literature, biographies, or books on personal development, reading will expand your mind and equip you with the knowledge to make informed decisions and lead with confidence.


The Reality of Social Media: A Highlight Reel, Not Real Life

Social media has become an integral part of our lives, but it is important to approach it with a critical eye. What you see online is often a curated version of reality. People tend to share their successes, not their struggles. Do not let the seemingly perfect lives of others make you feel inadequate. Focus on your own journey and set realistic goals. Celebrate your achievements, no matter how small, and use social media as a tool for learning and connection rather than comparison.


Stand Up and Take Action

South Africa needs each and every one of you to stand up and make a difference. Our country’s challenges are real, but so are the opportunities. You have the power to influence change, whether through entrepreneurship, your corporate career, or by simply being an informed and active citizen. Do not wait for change to come to you. Be proactive. Engage in your community, seek out ways to contribute, and remember that your actions, no matter how small, can have a profound impact.


On this Youth Day, let us renew our commitment to building a better South Africa. Each one of you has the potential to contribute to our nation’s growth and prosperity. Embrace your journey, stay motivated, and remember that success comes to those who work hard and remain resilient in the face of challenges. Together, we can create a brighter future for ourselves and the generations to come.


Stay inspired, stay determined, and most importantly, stay true to yourself.


With hope and encouragement,

The Business Doctor Keitumetse Lekaba

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